Swift’s 1989 tour grossed $200 million in North America, demolishing
the Rolling Stones’ record, and went on to gross a quarter of a billion
dollars in total for her world tour. The album of the same name sold
more than 9 million copies worldwide and placed in the top 10 of the
Billboard 200 for an entire year. 1989 also made Swift the first woman
ever to win the Best Album of the Year Grammy twice. She also padded her
paycheck with endorsement deals with Apple, Diet Coke, Keds and other
brands. With all these ventures, Swift is the youngest member of FORBES
list of America's Richest Female Entertainers with an estimated net worth of $250 million.
Though Swift is one of the younger members of our international top-earning celebrities list, the Celeb 100,
she is in good company. She is one of the 30 twenty-something
celebrities that banked over $28.5 million from June 1, 2015 to June 1,
2016. Collectively, these top-earning celebrities under 30 raked in
approximately $1.5 billion in 12 months, before taxes and fees.
The youngest member of the list is 22-year-old Justin Bieber (No. 6,
$56 million), narrowly beating One Direction’s Harry Styles by one
month. Tennis legend Rafael Nadal (No. 18, $37.5 million) just barely
made the cut since his 30th birthday was two days after the end of our
scoring period. Drake (No. 17, $38 million) and Usain Bolt (No. 27,
$32.5 million) have also turned 30 since June 1.
Last year, Swift was second to British boy band One Direction, whose
members range in age from 22-24. Now they have traded places, with the top-earning boy band of all time
in the runner-up spot with a $110 million take. Though the band is on
hiatus and sans Zayn Malik, the end of their On The Road Again tour
keeps their earnings higher than any active band.
The world’s second highest-paid athlete, Lionel Messi, rounds the top
three. The five-time FIFA player of the year winner made nearly $30
million off the pitch with endorsements from Adidas, Gatorade and more.
Messi and his father, Jorge, were found guilty of tax fraud in July
2015, but have since appealed the verdict and the case is still pending.
The list comprises one actress, nine music acts (including two boy
bands) and 10 athletes. The age factor is undoubtedly a factor in the
preponderance of athletes. Though youth is a virtue across the
entertainment industry, it is most applicable to professional sports.
The average age of the 100 highest-paid athletes is 31. In contrast, almost half the world’s highest-paid women in music are over 45, the 15 highest-paid TV actresses are all over 30 years old and 45% of the highest-paid Hollywood actors are over 50.
Out of the 37 individuals in the under 30 crowd, which includes two
bands with four and five members respectively, nearly one-third (35.1%)
hail from countries other than the U.S. This reflects the broader makeup
of our Celeb 100 list, which is 37% non-American.
K-pop boy band Bigbang
(No. 13, $44 million), whose five members range in age from 25 to 29,
account for almost half of the international twenty-somethings on this
list. When told that the band took home more than any active American
all-male arena pop group, Jiyong, 27, was stunned. “We made more than
Maroon 5?” said
front man Kwon “G-Dragon” Jiyong, 27, through a translator. “Did not
know that. My mom is in charge of my earnings.” Fortunately the group’s
finances are in the capable hands of their manager, former K-pop idol
Yang “YG” Hyun Suk.
Unfortunately, the under 30 list’s gender gap
is also on par with the Celeb 100 list. Our of the 37 individuals, only
four are women. This includes three singer-songwriters as well as
Jennifer Lawrence (No. 12, $46 million), who is Hollywood’s highest-paid
actress. Nearly 90% of these top-earning celebrities under 30 are men,
slightly higher than the Celeb 100’s depressing 85%. Though the list was
dominated by athletes, the highest-paid female athlete under 30,
29-year-old Maria Sharapova, banked $21.9 million in our 12-month
scoring period, which did not meet our $28.5 million threshold.
That said, the female entertainers who are open about their brand and
being businesswomen are a reason for optimism. "I'm proud of my
position as a boss, as person that runs my own company," Katy Perry told
FORBES in 2015. Last year Perry was the top-earning musician last year
with $135.5 million and this year ranks 63rd with $41 million. "I'm an
entrepreneur... I don't want to shy away from it. I actually want to
kind of grab it by its balls."
Our list measures earnings before subtracting management fees and
taxes between June 1, 2015 and June 1, 2016. Figures are based on data
from Nielsen, Pollstar, IMDB, Box Office Mojo and other sources, as well
as interviews with agents, managers, lawyers, industry insiders and the
stars themselves.


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