MTN budgets N50m for subscribers in Christmas promo

MTN Nigeria has announced the launch of the MTN YafunYafun promo to make the Christmas festive season an exciting one for subscribers.

MTN YafunYafun promo is an SMS subscription-based service that allows MTN’s existing and potential customers to earn points for every recharge they make on the network.

The General Manager, Consumer Marketing, MTN Nigeria, Richard Iweanoge, said that the promo was conceived to make this year’s yuletide season a memorable one for MTN customers.

He said, “MTN as a brand always has the interest of its teeming customers at heart. With that in mind, we decided to come up with the MTN YafunYafun Recharge and Win promo to end the year on a high note of celebrations through their winnings.

“We appreciate them for their support and this promo is our way of saying thank you to them.”

While stating that the promo was in four categories – Free Zone, Premium Trivia promotion, Loop and the Fitness clue – Iweanoge added that participants were expected to recharge their phones and send special short codes to designated numbers, which would automatically migrate them to the category of their choice where they would be required to answer trivia questions to win points.

“These points accumulate over time and it increases their chances of winning,” he said.

MTN Terminates Contract With Don Jazzy, Davido, Tiwa Savage, Reveals New Ambassadors

Telecoms giant, MTN on Friday terminated its contract with Don Jazzy, Tiwa Savage and Davido among others.

Following the development, the management has also released the names of it’s 2016/2017 celebrity ambassadors to include Praiz, Chidinma, Iyanya, Tekno, Falz and more.

The termination and release of new signees was made public through the press release by the management saying: “In line with its commitment to supporting 

Nigerian musicians by providing alternative platforms through which they can receive lucrative value for their intellectual property, MTN has announced brand ambassadors for 2016-2017.

“Music ambassadors for 2016-2017 are: Praiz (Praise Adejo); Iyanya (Iyanya Mbuk);Chidinma(Chidinma Ekile); Falz (Folarin Falana); Tekno Miles (Augustine Kelechi) andSkales (Raoul Njeng-Njeng)

“Four other ambassadors are – Saka, (Hafiz Oyetoro); Nedu (Steve Onu); Osuofia (NkemOwoh) and Adamu Zango.

MTN Executive, Amina Oyagbola spoke on the new developments. “MTN remains proud to be associated with the growth and development of the careers of all our ambassadors, past and present,” she said.

“We specially thank all our former ambassadors for their immense contributions to building our brand and also making us the network of choice in Nigeria. We will definitely continue to maintain the strong and mutually beneficial relationship with them through the monetisation of their content on all our digital platforms – MTN Music+, CRBT and VAS.”

Globacom Records Five Million New Subscribers in One Month

National telecommunications operator, Globacom, recorded 5,063,895 new susbcribers in the last 12 months. The figure represents 68 per cent of all additional GSM lines in the country in the last one year.

 Airtel added 2,414,082 new customers, while aMTN and Etisalat had their GSM subscriber figures whittled down.
Etisalat lost 382,336 customers, while MTN’s subscriber base was depleted by 4, 403,344 in the last one year.

 Telecom industry statistics published on the website of Nigerian Communications Commission (NCC), showed that a total of 7,477,977 new lines were activated between June 2015 and June 2016, with Globacom recording a whopping 5,063,895 new susbcribers, while Airtel added 2,414,082 during the period.

  Details of the NCC report showed that with the feat achieved by Globacom, the data grandmaster has now grown its market share from 21 per cent to 24 per cent with 36.3million subscribers at the end of June, 2016.

But, MTN which once had over 45per cent share of the market had this reduced to 39 per cent at the end of June with 58.4million subscribers. Globacom had a total of 31,256,677 customers by June 2015, whereas MTN had 62,813,111.

While Glo has continued to narrow the gap between it and MTN, it has created a substantial gap between it and Airtel. Both Glo and Airtel were at par in terms of market share only three months ago with each having 21 per cent.

 But Airtel, whose subscriber base stood at 29,564,766 at the middle of last year, had 31,978,848 customers at the end of June 2016. This still keeps it at 21per cent share of the GSM market. On its part, Etisalat had 15 per cent share with 22,469,896 customers at the end of June, 2016, down from 22,852,232 at the same time last year.

 Globacom’s lead in the voice segment of the industry complements its status as clear leader in the data market where it has for the last one year remained tops in new internet subscriber acquisition.

 In June 2016 for instance, while the industry gained a total of 318,008 new internet subscribers, Globacom alone had 272,674 of the new customers. In essence, Globacom accounted for about 86 per cent of the total internet subscriber acquisitions in the industry in the month of June.

 Industry analysts noted that Globacom’s unparalleled growth even in the midst of shrinking economy is the dividend of the massive network upgrade it carried out recently and its commitment to offering innovative products and services.
Globacom, which for the past one and half years had been the preferred data services provider, it also emerged the first choice of subscribers in voice services.